PR consultant Zara Shirwan has joined tech and lifestyle PR consultancy, Zed PR, from London consultancy Four.

Shirwan, who previously worked for Four Communications in its Dubai and Leicester Square offices, is joining Zed PR to handle a variety of consumer accounts.

A Cambridge theology graduate, boasting an MPhil, Zara left academia to join Four Communications, where she worked across a variety of corporate, consumer, education and charity clients, including popular kid’s show ‘Pocoyo’ and the UK ‘Future Leaders’ teaching programme. In Dubai she managed the PlayStation PR account across the entire Middle East region.

“Zara’s a bright, bubbly and - importantly - enthusiastic addition, with lots of ideas and a great resume,” said Zed PR Director, Claire Thompson.   “Although she could give the ‘short skirts, big smiles’ brigade a run for their money, she’s definitely got the intellectual capacity that our clients demand, tying creativity to business objectives, and is very in tune with ‘Generation Y’.”

In her spare time, Zara is heavily involved with London based theatre production company, Wicked Theatre, and enjoys writing and funk music.

“It’s great to be joining a young company where I can really make an impact in everything I do,” she said. “The flexibility that the company offers in terms of working conditions, and the real buzz with some of the newer business that we are serving were a real attraction.  It leaves me free to have a life – and be rewarded for the work that I put in.”

ENDS

NOTES TO EDITORS
Accompanying image: ‘Zara Shirwan’. Further imagery available on request.

About Zed PR
Zed PR is a deliberately small, friendly, flexible PR consultancy based in Reading (UK).
The company specialises in technology, media and telecoms, with an increasing lifestyle and business to business practise.

Contact
Nicola Rodie, Zed PR
+44 (0) 118 969 8966
nrodie@zedpr.co.uk