Technology and telecoms firms planning to embark upon an industry analyst programme can find some sound, informal advice in a new occasional paper on analyst programmes backed with research commissioned from Vanson Bourne, published today by Zed PR.

The paper is  part of a practical series designed to add value both to clients in making the most of their PR consultancy, and is available to clients and to named individuals within technology and telecoms companies.

“For many companies in the IT industry, an analyst programme can prove a valuable and quantifiable way of researching the impact and effectiveness of aspects of their business. This paper aims to un-muddy some of the confusion surrounding what analysts do and how their research can help your business,” said Claire Thompson, Managing Director, Zed PR.

“An analyst programme can be a helpful extension of a traditional PR package; knowing where your business needs to hit for example, backed with industry figures, can be crucial to a successful campaign.”

A copy of the paper can be obtained by contacting Zed PR on (0118) 969 8966 or emailing nrodie@zedpr.co.uk.

About Zed PR

Zed PR, based in Reading, Berkshire, is a deliberately small, friendly public relations consultancy based in Reading, Berkshire (UK). It specialises in IT and telecoms, as well as having a thriving consumer and business to business consultancy which has grown through recommendation.

For further media information, please contact Nicola Rodie on 0118 969 8966 or email nrodie@zedpr.co.uk.