iHub will offer end to end telephony services for businesses across the UK when it launches in 2008.  For information regarding iHub, please contact Claire Thompson, Zed PR:
+44 (0) 118 969 8966; e: ihub@zedpr.co.uk

Tired of bluster and confusion in the hosted IP telephony marketplace, Reality Telecom has produced a simple guide to broadband for businesses making the move the IP telephony. The guide, “A Guide to Broadband for Businesses Implementing Voice Over IP”, helps businesses to understand the key role of broadband in hosted IP telephony and how to ensure that the broadband used, whether existing or offered by the hosted telephony supplier, is adequate.

“Although every business needs to trim costs, the real joy of IP telephony isn’t cheap calls, but the things it can let you do as a business,” said Simon Slater Thomas, CEO, Reality Telecom. “Yet if the broadband underlying any IP telephony service is poor, you are gambling with the quality of your calls which may negate the amazing freedom that IP telephony can engender. This guide aims to arm businesses with the information to make an informed choice about the broadband they use to underpin their IP telephony.”

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Reality Telecom has produced a simple guide to broadband for businesses making the move the IP telephony, designed to support channel players. The guide, “A Guide to Broadband for Businesses Implementing Voice Over IP”, helps channel partners to understand the key role of broadband in hosted IP telephony and ensure that the broadband that they offer their customers, whether existing or offered by the hosted telephony supplier, is adequate.

“Some channel players are being bamboozled by hosted IP telephony suppliers,” said Simon Slater Thomas, CEO, Reality Telecom. “Sometimes it’s inadvertent – because this is a relative new market, many channel players naturally lack experience implementing VoIP. Yet if the broadband underlying any IP telephony service is poor, you are gambling with the quality of customers calls. For many, it works when it goes in but later fails – this guide goes some way to explaining why..”

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Technology and telecoms firms planning to embark upon an industry analyst programme can find some sound, informal advice in a new occasional paper on analyst programmes backed with research commissioned from Vanson Bourne, published today by Zed PR.

The paper is  part of a practical series designed to add value both to clients in making the most of their PR consultancy, and is available to clients and to named individuals within technology and telecoms companies.

“For many companies in the IT industry, an analyst programme can prove a valuable and quantifiable way of researching the impact and effectiveness of aspects of their business. This paper aims to un-muddy some of the confusion surrounding what analysts do and how their research can help your business,” said Claire Thompson, Managing Director, Zed PR.

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 Zed PR has recruited journalist Caroline Paus to its developing consumer PR team. She brings with her a wealth of experience in PR and broadcast journalism. Having worked most recently as a PR and marketing freelance, her previous roles have included both BBC Radio and Meridian television.

Paus will take on a key role in striving for the best possible results for Zed PR’s growing roster of consumer clients, which include the regional arm of Medics on the Move, Zed Homes and accounts being run on behalf of other PR consultancies.

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