Zed PR has become the first UK PR consultancy to obtain ethical company status.

“We were audited to ensure that we met high standards,” said Claire Thompson, Director, Zed PR. “From our perspective, it is simply a declaration of intent.  We aim, for example, to ensure that all materials issued are of a standard that the media can rely on for accuracy and reliability.  For our clients, it means that we adopt open and honest practises.”

“Our staff and partners are offered very clear guidelines on expected behaviours, which makes life very simple because standards are explicit and designed for everyone’s benefit.”