Celebrating in Style - Three Cheers for Action 100 Riders
Monday 24 April 2006 @ 12:49 pm

It’s “hip hip hooray” for charity ‘handle-bar helpers’ as Action Medical Research holds a riverside party to honour their fund-raising cyclists on Sunday 7th May 2006. The UK charity is thanking last summer’s Action 100 Bike Ride participants and helpers, who completed the annual pedal from Bristol and Bath to London. This year’s newly signed up riders will also be invited to join in for a small fee (£10) to help the Jubilee Year celebrations kick off in style.

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Zed PR First With Ethical Company Status
Thursday 20 April 2006 @ 2:05 pm

Zed PR has become the first UK PR consultancy to obtain ethical company status.

“We were audited to ensure that we met high standards,” said Claire Thompson, Director, Zed PR. “From our perspective, it is simply a declaration of intent.  We aim, for example, to ensure that all materials issued are of a standard that the media can rely on for accuracy and reliability.  For our clients, it means that we adopt open and honest practises.”

“Our staff and partners are offered very clear guidelines on expected behaviours, which makes life very simple because standards are explicit and designed for everyone’s benefit.”


Big Ideas and Little Clients: Don’t Chicken Out Of Great PR
Wednesday 19 April 2006 @ 11:24 am

Businesses offering products and services for small children are being offered the chance to master self-promotion in a special public relations seminar running on May 15th, 2006 in Reading. 

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Ormskirk man gears up for Action 100 ride
Wednesday 19 April 2006 @ 10:53 am

Intrepid Ormskirk cyclist Grant Crawley loves a sporting challenge. For Grant, pedalling from London to Paris last July for UK charity Action Medical Research was not enough. This year he has signed up to the 100 mile Bristol to London cycle event known as the Action 100 Bike Ride – and it’s not just the challenge of a lifetime, but an investment in his medical future.

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Burning off the Bank Holiday choccies
Tuesday 18 April 2006 @ 10:45 am

In a quest to make svelte fundraising cyclists out of chocoholics, Easter egg aficionados are being urged to leap off the settee. For those who have piled on the pounds this Bank Holiday, the Action 100 Bike Ride in aid of pioneering charity Action Medical Research, provides the perfect incentive to get fit and raise money.

It takes roughly 15 minutes of cycling to burn 100 calories, or in chocolate units, about three after-dinner mints.

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Fazakerley patient asks for Help! from Liverpool
Thursday 6 April 2006 @ 10:53 am

Liverpool may be the home of the Beatles, but it is Grant Crawley, patient at the Fazakerley based Walton Centre for Neurology and Neurosurgery, who’s asking for Help! this summer to support his efforts on behalf of UK charity, Action Medical Research. Grant, despite suffering from a rare illness called Multifocal Motor Neuropathy with Conduction Block, is supporting the charity by cycling its Silver Jubilee Action 100 Bike Ride from Bristol to London, and wants others to support him, or qualify for their own ‘tickets to ride’ by undertaking the challenge themselves.

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Grant Rides Again
Thursday 6 April 2006 @ 10:50 am

Intrepid cyclist Grant Crawley loves a sporting challenge. Yet for Grant, signing up to the 100 mile cycling event known as the Action 100 Bike Ride is not just the challenge of a lifetime – it’s an investment in his medical future.

Courageous Grant, 35, hopes that Action Medical Research, the charity behind the bike ride, may one day find a cure for his condition. He suffers from Multifocal Motor Neuropathy with Conduction Block, which means that his immune system attacks his own motor neurones, disabling the transmission of messages from his brain to his limbs. The condition is cruelly debilitating and causes escalating muscle wastage.

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