READING, UK—Tim Wells has joined AlwaysON as Head of Marketing, leaving PABX vendor Aastra Telecom UK (formerly Ascom UK) after seven years as its marketing manager. While at Aastra, Tim was responsible for the sales and marketing strategy, including reseller support initiatives, for the IntelliGate range of PABXs.  He also successfully promoted the Ascom Avena range of DECT cordless phones. Previously, Tim worked at Panasonic UK including sales, channel and product marketing management roles for their Communication Systems Division.

Commenting on his appointment, Tim Wells said: “I am very impressed with AlwaysON. It is an incredibly dynamic and enthusiastic company with a tremendous desire to succeed, coupled with and experience and pedigree in delivering hosted IP telephony services. I am delighted to be joining AlwaysON to help brings its proposition for business class IP Centrex to market through a dedicated and professional reseller network.  The IP Telephony wave has gained momentum in the UK and AlwaysON with its already significant customer base and established platform is well-placed to continue to lead the market.”

At AlwaysON, Tim will be responsible for planning and implementing its marketing strategy, researching new markets and channels, and establishing sales promotion and marketing campaigns. His role will also encompass working closely with the channel and deliver highly targeted channel support programmes to develop new profitable revenue streams for AlwaysON’s channel partners.

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