Leading medical research charity, Action Medical Research, is throwing down the gauntlet to companies across Bristol to ‘gear up and get in shape’.  They have only until August 18 to enter teams for this summer’s Action 100 Bike Ride on Sunday 29 August 2004.

The Action 100 Bike Ride challenges ordinary cyclists to cycle 100 miles to raise money for Action Medical Research.  Businesses from banks to local gyms are challenged to participate in what is proving to be a brilliant team-building exercise.  Riders hope to help top the £40,000 raised last year whilst enjoying a tremendous day out and sense of achievement.  And the three team entries raising most money will win special prizes of Ultimate Outdoor Activities, sponsored by Hill House Hammond. 

These range from skiing and snowboarding to mountain biking and off-road driving.

Richard Westropp, chairman of the volunteer organising group for Action Medical Research, said: “We’re hoping for as great a response from local businesses as we had last year. Our 23rd annual bike ride is a perfect opportunity for organisations to nurture real team spirit.  As work/life balance comes higher up the business agenda, Action 100 is a great way for employers to let staff know they’re valued whilst promoting both fitness and a positive involvement in the community.“

Last year’s local teams included company teams from Barclays Bank and Matthew Clark.  Many offer ‘fund matching’ programmes, where employers match money raised in some proportion (often pound for pound). This type of gift can double or triple the value of donations.  Some companies not only will match for current employees but also fund match for retired employees, spouses or members of their board of directors.

Action 100 cyclists have all day to complete the ride starting from Temple Meads Station through beautiful countryside to the Chobham Rugby Club in Surrey.  Cyclists are fully supported with plenty of refreshment stops, a pub lunch at Theale and hot showers and beer available at the end. Return transport to Bristol and Bath is provided for both cyclists and their bikes.

Action Medical Research has been making medical breakthroughs for over 50 years, improving the health and quality of life for millions. Action Medical Research is currently looking for answers to a wide range of medical problems that affect all age groups.  The charity has funded projects at Bristol-based St. Michael’s Hospital, investigating the causes of premature birth, and research currently being supported by Action Medical Research includes premature birth problems, pre-eclampsia, epilepsy, stroke, dyspraxia, Parkinson’s disease, osteoporosis and much more.

Any companies or individuals wishing to take part in the Action 100 Bike Ride on Sunday 29 August should contact Roy Clarke on 0117 970 6348 or visit www.action100ride.org.uk.

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